From founder-led sales to an outbound engine that scales

Know the numbers behind your next round: sales, meetings, and emails per month

The pilot is free if you stop working with us within the first 30 days.

Book a 20-min call →

Recent first-meetings booked for our clients at

Microsoft Lyft Figma Sony L'Oréal VISA Shein

If any of this sounds familiar:

You're the best SDR at your own company

Every meeting on your calendar is one you booked yourself. You wrote the cold email, found the lead, sent the LinkedIn message. You can't keep doing this and ship product at the same time.

You're in founder-mode in every department at once

Product. Hiring. Fundraising. Sales. The week you focus on outbound, the product slows. The week you focus on product, the meetings dry up. You can't be the bottleneck for both forever.

Investors want to see more growth

Last board update had a slide on growth. The next one needs more. Outbound is the mechanism for predictable pipeline, but you've been so busy that reality stopped matching your projections.

What we build

Week 1

Foundation

Set goals based on your ARR requirements, define your ICP, set up infrastructure (domains, mailboxes, Clay tables, sender accounts), and start warming up email accounts.

Week 2

LinkedIn campaign

Run the first LinkedIn campaign and start A/B testing copy.

Week 3

Fully live

First sequences shipping across LinkedIn and email.

Week 4 onward

Optimize

A/B test playbooks and copy to maximize conversion rates.

You own everything. Domains, mailboxes, Clay account, sender accounts, copy, IP. If we ever stop working together, you keep the entire system.

Who this is for

Best fit

  • Late-seed or Series A/B B2B startups
  • Already booked first meetings through manual outbound

Not best fit

  • Pre-revenue or pre-PMF
  • Need pipeline this month

Case study

In 4 months, an AI legal startup got

41

First meetings booked

$2.28M

Pipeline value

By vertical (LinkedIn channel)

LegalTech AI

~4 months active

3.6x

industry avg positive reply

Connection requests: 6,076

Accept rate: 21.4%

Positive reply: 5.4% vs 1.5% avg

Funding-back-engineered cadence + second-degree intro engine.

FinTech

~3 months active

2.1x

industry avg positive reply

Connection requests: 3,768

Accept rate: 20.2%

Positive reply: 3.1% vs 1.5% avg

IRS Form 990 sourcing + AI classification across 5 sub-verticals.

Sustainability

~1 month active

2.2x

industry avg positive reply

Connection requests: 2,314

Accept rate: 15.4%

Positive reply: 3.3% vs 1.5% avg

Competitor poaching + sister-site mapping for circular-economy lab plastics buyers.

About us

We're a team of ex-founders who got good at go-to-market strategy and execution. Seeing how difficult cold outreach was for other founders in our accelerator, we decided to help other companies do the same.

Since then, we've worked with startups across fintech, legal, recruiting, and sustainability, and run cold outbound campaigns in the US, Europe, and LATAM.

Our team is Clay Outbound Certified, coaches GTM practitioners in other communities, and teaches Digital Sales part-time at a top business school.

Cold outbound doesn't work for everybody, and we don't accept every company as a client. We'd love to talk for free about your current challenges, understand what has and hasn't worked before, and share some ideas.

Having been founders ourselves, we know how risky it can feel to get external help. That's why our pilot is free if you decide to stop working with us within the first 30 days. Book a call for today or tomorrow, and let's talk.

Want to see if this fits?

In 20 minutes we'll scope your outbound need, qualify whether we're the right fit, and outline what a system would look like for your stage.

Book a 20-min call →